Product Designer with 4+ years of experience in digital product design and over 10 years in visual design. I combine strategic product thinking, Human-Centered Design principles, and Design Thinking methodologies with a strong foundation in visual communication to design clear, usable, and scalable digital products that balance user needs, business goals, and technical constraints.
My experience spans e-commerce, web platforms, and B2B web applications in industrial environments, leading end-to-end design processes from mixed-methods user research to interface design, prototyping, visual design, and scalable design systems. I focus on reducing complexity through clarity, using research and consistency to enable better decisions and more efficient user experiences.
I focus on reducing complexity through clarity.
Guided by critical thinking, systems thinking, empathy, and creativity, I enjoy collaborating closely with product, engineering, and business teams to turn complex challenges into clear, impactful solutions. I am passionate about creating accessible and inclusive experiences, and I believe the best products emerge through collaboration, participatory design, and the inclusion of diverse perspectives throughout the design process. I leverage emerging technologies, including generative AI, to enhance design processes and outcomes while challenging assumptions, identifying potential biases, and promoting responsible, ethical, and human-centered solutions.
