Product Designer with 4+ years of experience in product design and 10+ years in graphic design. My background in visual communication, aesthetics, and human perception brings a complementary perspective to UX, shifting the focus from how products look to how people interact with them. I combine strategic product thinking, Human-Centered Design, Design Thinking, strong user advocacy, inclusive thinking, outside-in approach, systems thinking, and object-oriented UI design to create clear, usable, and scalable digital products that balance user needs, business goals, and technical constraints within Lean and Agile teams.
My experience spans e-commerce, web platforms, and B2B applications in industrial environments. I contribute across the design process, from qualitative and quantitative user research, usability testing, and journey mapping to interaction and inclusive design, accessibility testing, UX writing and microcopy, collaborative workshops, prototyping, visual design, design systems, and actionable deliverables. I integrate accessibility into the UX process from the outset, considering diverse perceptual and interaction needs and compatibility with assistive technologies. I take an evidence-based approach, using research, data, design KPIs, and evaluation to inform decisions, identify high-impact improvements, enhance user outcomes, and contribute to business value and ROI. I approach complex products as interconnected systems, reducing complexity through clarity and ensuring consistency across UX strategy, interaction patterns, and reusable components.
Turning complexity into clear, inclusive, and scalable digital experiences.
Guided by critical thinking, empathy, curiosity, and creativity, I bring strong communication, active listening, emotional intelligence, presentation, facilitation, and collaboration skills. I work closely with product, engineering, and business teams to navigate ambiguity, advocate for users' needs, challenge assumptions constructively, and align stakeholders around shared goals. I am passionate about creating genuinely inclusive, universally accessible experiences that accommodate diverse perceptual and interaction needs.
I leverage emerging technologies, including generative AI, to enhance design processes and outcomes. I develop skills in prompt mastery, AI-assisted workflows, and a creator-to-curator mindset, while identifying biases and promoting responsible, ethical, and human-centered solutions.
I keep moving forward, committed to continuous learning, expanding my skill set, and pursuing ongoing professional growth.
Outside work, I’m passionate about literature, cinema, music, and exploring different forms of visual and cultural expression. I enjoy hiking, spending time in nature, and discovering new places. I’m naturally curious, love connecting seemingly unrelated ideas, and value good conversations and exchanging perspectives with others.
